Who is Your Customer?

In this episode of 'N My Business,' Dr. Tiffany Allen Smith emphasizes the importance of knowing your customer by developing customer personas. She explains that serving everyone can lead to serving no one effectively. By understanding specific customer needs, businesses can tailor their services for better profitability. Dr. Tiff shares practical steps for creating detailed customer personas, including demographic profiling and understanding customer motivations and pain points. She illustrates the process with an example persona, 'Ashley, the admin,' and discusses how these insights can be integrated into business strategies to enhance customer satisfaction and retention. The episode encourages entrepreneurs to focus on specific customer needs and continuously refine their understanding of customer journeys.